Twitter Web Analytics: Measuring the effect of Twitter on your Company
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Twitter has launched a new analytical tool aimed at measuring the influence of this channel in web traffic, and effectiveness of integrating Twitter into the sites.
According to indicate the product will:
- Knowing what content is being spread and shared across the network of Twitter
- Knowing the volume of traffic to your site sends twitter
- Measuring the effect of the integration of "Tweet Button"
More info on the developer blog twitter: https://dev.twitter.com/blog/introducing-twitter-web-analytics
