The next April 13th marks the Sentiment Analysis Symposium in New York, I hope to share our experience in Spain with some of you: "The Sentiment Analysis Symposium, April 13th, New York, NY, bridges technology and business in one of the MOST Applications exciting to emerge in recent years: Discovers That software business value in Opinions and Attitudes in social media, news, and enterprise feedback ... " + Info: http://www.sentimentsymposium.com/ Read more [...]
The "Technographic Profile" Forrester classifies the participants in the online world in 6 exciting levels, depending on the level of interaction. The next tool available in Groundswell shows the differences by country, sex and age: The following presentation explains well the detail: The goal is to run a online CRM strategy in terms of role or level of interaction you have a person in the online environment. The idea seems very good ... from the theoretical point of view ... but is a little segmentation model operated from a marketing standpoint and also suffers operational Read more [...]
Bankinter has always maintained a leadership position in innovation and a pioneer in developing Internet banking channel in Spain. In this sense, has just launched 'Bankinter Labs, an initiative that attempts to exploit the Web 2.0 environment by creating a channel for dialogue between the brand, its customers and the market. I think a great initiative, to be followed closely, because I think it will be another success Casso. I think the big difference from other initiatives is the conceptual basis. The idea is very well explained in the following video: and here one of the enabled channels: Web Read more [...]
How can we measure the success of the contents or investments Ads in advance? The 'Social Computing Lab', of HP Labs in Palo Alto, has developed a technique to measure and anticipate the popularity of content on YouTube or Digg inserted with a high degree of accuracy. Gabor Szabo and Bernardo A. Huberman have developed a model that basically looks at what happens in the first moments from the inclusion of content and from the first results, we get what the content popularity after 30 days. Such tools (early metrics) are critical Read more [...]
For a couple of years, interest in the world of analysis is having a renaissance supported by the techniques of 'Web Analytics'. Tools like Google Analytics, Yahoo Web Analytics, and about 20 tools have attracted many companies originating from communication agencies, implementers of technology, they see a way to add value to their customers. Then there are emerging new jobs in Banking, Retail, Telecommunications and online companies, such as: 'Expert in Google Analytics', 'Web Analyst' ... with a focus inbred watching this channel in relative isolation from the rest of the Read more [...]
