Social Media Report 2011: by Nielsen
An interesting snapshot of social media use, and behavior profiles in USA published by Nielsen.
Archive
Posts Tagged 'Social Media'
Social Media ROI in 4 minutes ...
What is the ROI of social networks? ... How do we measure? ... What tools are there? ... Read more [...]
Analysys Sentiment: Symposium in NYC
The next April 13th marks the Sentiment Analysis Symposium in New York, I hope to share our experience in Spain with some of you: "The Sentiment Analysis Symposium, April 13th, New York, NY, bridges technology and business in one of the MOST Applications exciting to emerge in recent years: Discovers That software business value in Opinions and Attitudes in social media, news, and enterprise feedback ... " + Info: http://www.sentimentsymposium.com/ Read more [...]
Social Media Profile: Forrester Approach
The "Technographic Profile" Forrester classifies the participants in the online world in 6 exciting levels, depending on the level of interaction. The next tool available in Groundswell shows the differences by country, sex and age: The following presentation explains well the detail: The goal is to run a online CRM strategy in terms of role or level of interaction you have a person in the online environment. The idea seems very good ... from the theoretical point of view ... but is a little segmentation model operated from a marketing standpoint and also suffers operational Read more [...]
Social Media Metrics
If you are looking for ways to measure social media, David Berkowitz has compiled 100 metric in this post: "100 Ways To Measure Social Media". The point is that would have to write another post entitled "100 ways to take advantage of the 100 metric" :-) ... I mean this is usually done a lot of 'trash measurement', not because it is poorly constructed metric, but because many are irrelevant metrics. The key is to have clear objectives that we set in the social media strategy and then clearly define how we will measure. Usually 3 or 4 KPI's should be sufficient to manage Read more [...]
Bankinter Labs: Establishing dialogue between brand and customer
Bankinter has always maintained a leadership position in innovation and a pioneer in developing Internet banking channel in Spain. In this sense, has just launched 'Bankinter Labs, an initiative that attempts to exploit the Web 2.0 environment by creating a channel for dialogue between the brand, its customers and the market. I think a great initiative, to be followed closely, because I think it will be another success Casso. I think the big difference from other initiatives is the conceptual basis. The idea is very well explained in the following video: and here one of the enabled channels: Web Read more [...]
Social Commerce: It works!
I found a company that is turning the online channel potential in SALES, simply 'turning customers into your best salespeople': Bazaarvoice (www.bazaarvoice.co.uk) is a technology that drives the ... 'Social commerce'. Brands such as Lego, Dell, P & G, Argos, Boots, Halfords, e-dreams, Sephora, QVC and Boden are using this technology to expand the 'customer online word of mouth'. Its products - Ratings & Review, Ask & Answer and Stories - allow consumers to review products, ask others or respond on their characteristics, in the store, improving Read more [...]
Why is Google buying satellites?
What is Google's strategy? What are the strengths and weaknesses in the markets where it operates? What is the position you want juagar within Social Networks? ... In this presentation, faberNovel provides an overview of Google's business strategy, analyzing the competitive advantages that are generating. The presentation is limited and it is worth: All About Google
Popularity of Online Content: A predictive approach
How can we measure the success of the contents or investments Ads in advance? The 'Social Computing Lab', of HP Labs in Palo Alto, has developed a technique to measure and anticipate the popularity of content on YouTube or Digg inserted with a high degree of accuracy. Gabor Szabo and Bernardo A. Huberman have developed a model that basically looks at what happens in the first moments from the inclusion of content and from the first results, we get what the content popularity after 30 days. Such tools (early metrics) are critical Read more [...]
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Introduction to Empirical Processes and Semiparametric Inference (Springer Series in Statistics)