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What is the ROI of social networks? ... How do we measure? ... What tools are there? ... Read more [...]
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Posts Tagged 'sea'
Customer Loyalty: A paradigm in question
A question round in the air ... Should a company focus its efforts on existing customers or win new ones? Should maximize satisfaction and customer loyalty or think about new types of customer-needs and how to meet their demand? The answer you quickly get the majority of CEOs CMO'sy is conditioned by the universal power that ensures that we should focus on existing customers. The derivative of this is invested heavily in CRM CRM programs, loyalty programs and budgets are spent on satisfaction surveys Read more [...]
Corporate Reputation: Applying Sentiment Analysis
Corporate reputation is taking a specific gravity greater in all companies, with implications for branding, relationship with shareholders, customers and society. The new online environment is changing the way how to manage companies' reputations. Not only does the client does not belong to companies, one of the major changes that is happening is that companies not belonging to their own brands, products and services. Why? If we look at the data tells us that 26% of the first search results for the 20 largest brands in the world are .... Generated content Read more [...]
Popularity of Online Content: A predictive approach
How can we measure the success of the contents or investments Ads in advance? The 'Social Computing Lab', of HP Labs in Palo Alto, has developed a technique to measure and anticipate the popularity of content on YouTube or Digg inserted with a high degree of accuracy. Gabor Szabo and Bernardo A. Huberman have developed a model that basically looks at what happens in the first moments from the inclusion of content and from the first results, we get what the content popularity after 30 days. Such tools (early metrics) are critical Read more [...]
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0/483 Pages |
Introduction to Empirical Processes and Semiparametric Inference (Springer Series in Statistics)