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Posts Tagged 'customer retention'
A question round in the air ... Should a company focus its efforts on existing customers or win new ones? Should maximize satisfaction and customer loyalty or think about new types of customer-needs and how to meet their demand? The answer you quickly get the majority of CEOs CMO'sy is conditioned by the universal power that ensures that we should focus on existing customers. The derivative of this is invested heavily in CRM CRM programs, loyalty programs and budgets are spent on satisfaction surveys Read more [...]
Using advanced modeling techniques allow us to establish the impact of marketing on the value of companies. At present the enterprise value is increasingly subject to aspects called 'intangibles' (simply for being off-balance sheet assets or difficult to measure). However, the customer base and its value are perfectly quantifiable aspects, and to measure the impact of marketing management in a "very tangible." If we can measure the time value of a customer and estimate the growth in customer numbers, we can calculate the future value of any company. Aspects Algunaos Read more [...]
