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Posts Tagged 'marketing'
"The Internet Activity Index (IAI) Provides a unique way of looking at consumer engagement online, dividing Internet usage Into five distinct activities: Content, Communications, Commerce, Community and Search, defined as follows" ... http://www. online-publishers.org/page.php/prmID/421
Using advanced modeling techniques allow us to establish the impact of marketing on the value of companies. At present the enterprise value is increasingly subject to aspects called 'intangibles' (simply for being off-balance sheet assets or difficult to measure). However, the customer base and its value are perfectly quantifiable aspects, and to measure the impact of marketing management in a "very tangible." If we can measure the time value of a customer and estimate the growth in customer numbers, we can calculate the future value of any company. Aspects Algunaos Read more [...]
Corporate Blogs offer the lowest confidence index, almost the same as the rates granted to corporate spaces in Social Media, and follows the last analysis by Forrester regarding different types of media. Word of mouth via e-mail still has the most credibility. The guidance on social networks of most companies is still appropriate. But what are they doing wrong? ... When I ask the Directors of Marketing on the subject tend to respond - 'we're doing a corporate blog' or - 'we are thinking Read more [...]
For a couple of years, interest in the world of analysis is having a renaissance supported by the techniques of 'Web Analytics'. Tools like Google Analytics, Yahoo Web Analytics, and about 20 tools have attracted many companies originating from communication agencies, implementers of technology, they see a way to add value to their customers. Then there are emerging new jobs in Banking, Retail, Telecommunications and online companies, such as: 'Expert in Google Analytics', 'Web Analyst' ... with a focus inbred watching this channel in relative isolation from the rest of the Read more [...]
