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Posts Tagged 'marketing intelligence'
"The Internet Activity Index (IAI) Provides a unique way of looking at consumer engagement online, dividing Internet usage Into five distinct activities: Content, Communications, Commerce, Community and Search, defined as follows" ... http://www. online-publishers.org/page.php/prmID/421
I found a company that is turning the online channel potential in SALES, simply 'turning customers into your best salespeople': Bazaarvoice (www.bazaarvoice.co.uk) is a technology that drives the ... 'Social commerce'. Brands such as Lego, Dell, P & G, Argos, Boots, Halfords, e-dreams, Sephora, QVC and Boden are using this technology to expand the 'customer online word of mouth'. Its products - Ratings & Review, Ask & Answer and Stories - allow consumers to review products, ask others or respond on their characteristics, in the store, improving Read more [...]
