Archive
Posts Tagged 'CRM'
A question round in the air ... Should a company focus its efforts on existing customers or win new ones? Should maximize satisfaction and customer loyalty or think about new types of customer-needs and how to meet their demand? The answer you quickly get the majority of CEOs CMO'sy is conditioned by the universal power that ensures that we should focus on existing customers. The derivative of this is invested heavily in CRM CRM programs, loyalty programs and budgets are spent on satisfaction surveys Read more [...]
For a couple of years, interest in the world of analysis is having a renaissance supported by the techniques of 'Web Analytics'. Tools like Google Analytics, Yahoo Web Analytics, and about 20 tools have attracted many companies originating from communication agencies, implementers of technology, they see a way to add value to their customers. Then there are emerging new jobs in Banking, Retail, Telecommunications and online companies, such as: 'Expert in Google Analytics', 'Web Analyst' ... with a focus inbred watching this channel in relative isolation from the rest of the Read more [...]
