Game Analytics: Applying advanced analysis in online games
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The online gaming market is growing rapidly. Some estimates put the market at $ 30 billion by 2012, an increase of 45% over the 2008 market. In Europe the market is U.S. $ 8 billion next year.
The online gaming market is composed of different types of games, each with their own business models and technology:
- Sportsbook
- Online Poker
- ) J ames Casino: (j ames of chance like roulette or slot machines that work just like in a traditional casino)
- B INGOs online
- Online Lotteries
- Video
In this context, the application of advanced analysis techniques are extremely effective in increasing business value. From the analysis of player behavior (behavioral modeling) can articulate strategies that increase the value of the player, maximizing customer value, mainly in 4 areas:
- increasing the frequency of play
- increased amount played
- retention (decreased rate of churn)
- capacity limitation by viral
This is the idea that the company is based in Edinburgh GamesAnalytics (GA) with a solution-oriented online gaming companies.
Given the growth of this market raido, I think in the coming months we will find more companies that target these applications
