Research | Advanced Analytics & Data Mining

Social Media Report 2011: by Nielsen

No comments October 1st, 2011 admin No comments

An interesting snapshot of social media use, and behavior profiles in USA published by Nielsen.

Big Data Analytics: TDWI Best Practices Report

No comments September 28th, 2011 admin No comments

TDWI has published an interesting paper on massive data analysis (Big Data Analytics) massive data analysis is the intersection of two currently attend technical circumstances: the existence of very high volumes of very detailed information and advanced analytics, including predictive analytics, data mining, statistics, artificial intelligence or natural language processing (NLP), etc.. In the words of author Philip Russom: "... Instead of analytical Read more [...]

SMMS: Social Media Planning Guide by Spredfast

No comments January 5th, 2011 admin No comments

Spredfast has published a guide to design a social media strategy. We propose a framework for planning and implementing social networking initiatives with method, and how to integrate other processes within the company, not to mention the chapter on metrics and integration with Web Analytics. I recommend reading for all who are starting projects in social networks. Social Media Planning Guide Spredfast Read more [...]