Archive
Archive for the 'Strategy' Category
Visa and Mastercard have announced they will open a new line of business: the sale of consumer awareness and offers targetizadas advertising on the Internet. The news (which has just been confirmed) appeared in WSJ: "BY EMILY STEEL The two largest credit-card networks, Visa Inc. and MasterCard Inc., are pushing Into a new business: using what They Know about people's credit-card Purchases Them with ads for targeting online. Their plans, if Implemented, would not only to Technological representa-tying feat Internet people's lives with shopping activities-But Also an erosion of the Read more [...]
EU: Intelligence Project funding: http://cordis.europa.eu/fp7/ict/content-knowledge/fp7-call8_en.html (...) Objective 4.4: Intelligent Information Management Target outcomes a) Reactive algorithms, Infrastructures and Methodologies (parallelisation, Approximation, online processing, compression) for data intensive scaling techniques (Including but not limited to machine learning, inference, Statistical analysis) up to extremely large data volumes and real time performance. Implementations Must be rigorously tested on extremely large and complex data sets coming Realistically Read more [...]
Spredfast has published a guide to design a social media strategy. We propose a framework for planning and implementing social networking initiatives with method, and how to integrate other processes within the company, not to mention the chapter on metrics and integration with Web Analytics. I recommend reading for all who are starting projects in social networks. Social Media Planning Guide Spredfast Read more [...]
The "Technographic Profile" Forrester classifies the participants in the online world in 6 exciting levels, depending on the level of interaction. The next tool available in Groundswell shows the differences by country, sex and age: The following presentation explains well the detail: The goal is to run a online CRM strategy in terms of role or level of interaction you have a person in the online environment. The idea seems very good ... from the theoretical point of view ... but is a little segmentation model operated from a marketing standpoint and also suffers operational Read more [...]
A question round in the air ... Should a company focus its efforts on existing customers or win new ones? Should maximize satisfaction and customer loyalty or think about new types of customer-needs and how to meet their demand? The answer you quickly get the majority of CEOs CMO'sy is conditioned by the universal power that ensures that we should focus on existing customers. The derivative of this is invested heavily in CRM CRM programs, loyalty programs and budgets are spent on satisfaction surveys Read more [...]
One of the most interesting lines that I'm working in recent months is to extend the practices of advanced analytics and data mining in the healthcare industry, with a goal of achieving more efficient in terms of cost to governments and companies and efficiency in terms of monitoring, learning and optimization of therapies to physicians and specialists. The incorporation of ICT in recent years, are already at the point of maturity to facilitate change. Is added in this process, the profound change in the doctor-patient, accelerated by the use of internet as the main Read more [...]
Corporate reputation is taking a specific gravity greater in all companies, with implications for branding, relationship with shareholders, customers and society. The new online environment is changing the way how to manage companies' reputations. Not only does the client does not belong to companies, one of the major changes that is happening is that companies not belonging to their own brands, products and services. Why? If we look at the data tells us that 26% of the first search results for the 20 largest brands in the world are .... Generated content Read more [...]
The newspaper "El País" yesterday published an interesting article of how the Marks watch and try to moderate their online image with examples of good and bad practices. The article refers to the existence of online monitoring tools or Buzz Analytics, an area in which I am working with several large companies in Spain for a few months and which will soon write an article on how the techniques Mining Web help in exploiting the information online. The article you can read on: "My company is closely watching your blog" Read more [...]
Using advanced modeling techniques allow us to establish the impact of marketing on the value of companies. At present the enterprise value is increasingly subject to aspects called 'intangibles' (simply for being off-balance sheet assets or difficult to measure). However, the customer base and its value are perfectly quantifiable aspects, and to measure the impact of marketing management in a "very tangible." If we can measure the time value of a customer and estimate the growth in customer numbers, we can calculate the future value of any company. Aspects Algunaos Read more [...]
What is Google's strategy? What are the strengths and weaknesses in the markets where it operates? What is the position you want juagar within Social Networks? ... In this presentation, faberNovel provides an overview of Google's business strategy, analyzing the competitive advantages that are generating. The presentation is limited and it is worth: All About Google
Corporate Blogs offer the lowest confidence index, almost the same as the rates granted to corporate spaces in Social Media, and follows the last analysis by Forrester regarding different types of media. Word of mouth via e-mail still has the most credibility. The guidance on social networks of most companies is still appropriate. But what are they doing wrong? ... When I ask the Directors of Marketing on the subject tend to respond - 'we're doing a corporate blog' or - 'we are thinking Read more [...]
