It's time for predictions and horoscopes. Including the top 10 strategic technologies for greater impact in 2010, Gartner, and placing at number 2 on the use of "Advanced Analytics". I think it's relevant, the importance, but not a future possibility but a reality. Literal copying its definition: "Advanced Analytics. Optimization and simulation is using analytical tools and models to maximize business process and decision Effectiveness by examining alternative outcomes and scenarios, Before, after and DURING Implementation and execution process. This can be viewed as a third step Operational support supporting business in Read more [...]
In a previous post pointed application areas of data mining techniques with strong growth potential within the scope of "health", in sectors such as insurance, pharmaceutical and public administration. The following is one of many examples that will see light in the coming months. In this case, the use of scoring algorithms to predict success / failure of new compounds for drugs. You can view the article in MITnews. Although in its infancy from the industrial point of view, the use of these techniques can accelerate the drug design "smart" algorithms using not Read more [...]
The next April 13th marks the Sentiment Analysis Symposium in New York, I hope to share our experience in Spain with some of you: "The Sentiment Analysis Symposium, April 13th, New York, NY, bridges technology and business in one of the MOST Applications exciting to emerge in recent years: Discovers That software business value in Opinions and Attitudes in social media, news, and enterprise feedback ... " + Info: http://www.sentimentsymposium.com/ Read more [...]
The "Technographic Profile" Forrester classifies the participants in the online world in 6 exciting levels, depending on the level of interaction. The next tool available in Groundswell shows the differences by country, sex and age: The following presentation explains well the detail: The goal is to run a online CRM strategy in terms of role or level of interaction you have a person in the online environment. The idea seems very good ... from the theoretical point of view ... but is a little segmentation model operated from a marketing standpoint and also suffers operational Read more [...]
A question round in the air ... Should a company focus its efforts on existing customers or win new ones? Should maximize satisfaction and customer loyalty or think about new types of customer-needs and how to meet their demand? The answer you quickly get the majority of CEOs CMO'sy is conditioned by the universal power that ensures that we should focus on existing customers. The derivative of this is invested heavily in CRM CRM programs, loyalty programs and budgets are spent on satisfaction surveys Read more [...]
"The Internet Activity Index (IAI) Provides a unique way of looking at consumer engagement online, dividing Internet usage Into five distinct activities: Content, Communications, Commerce, Community and Search, defined as follows" ...http://www. online-publishers.org/page.php/prmID/421
A few days ago commented on the possibilities of application of advanced analysis in the field of eHealth enhanced by the development of information technologies. One of the first steps to obtain results in this area is to collect the patient's clinical information, to then share with doctors, clinics and hospitals in case of need. Well, I've found that Google has already taken a first step in this direction, through Google Health. Google Health is a platform through which the patient clinical information added by way of history and can share their profile Read more [...]
If you are looking for ways to measure social media, David Berkowitz has compiled 100 metric in this post: "100 Ways To Measure Social Media". The point is that would have to write another post entitled "100 ways to take advantage of the 100 metric" :-) ... I mean this is usually done a lot of 'trash measurement', not because it is poorly constructed metric, but because many are irrelevant metrics. The key is to have clear objectives that we set in the social media strategy and then clearly define how we will measure. Usually 3 or 4 KPI's should be sufficient to manage Read more [...]
One of the most interesting lines that I'm working in recent months is to extend the practices of advanced analytics and data mining in the healthcare industry, with a goal of achieving more efficient in terms of cost to governments and companies and efficiency in terms of monitoring, learning and optimization of therapies to physicians and specialists. The incorporation of ICT in recent years, are already at the point of maturity to facilitate change. Is added in this process, the profound change in the doctor-patient, accelerated by the use of internet as the main Read more [...]
Bankinter has always maintained a leadership position in innovation and a pioneer in developing Internet banking channel in Spain. In this sense, has just launched 'Bankinter Labs, an initiative that attempts to exploit the Web 2.0 environment by creating a channel for dialogue between the brand, its customers and the market. I think a great initiative, to be followed closely, because I think it will be another success Casso. I think the big difference from other initiatives is the conceptual basis. The idea is very well explained in the following video: and here one of the enabled channels: Web Read more [...]
Corporate reputation is taking a specific gravity greater in all companies, with implications for branding, relationship with shareholders, customers and society. The new online environment is changing the way how to manage companies' reputations. Not only does the client does not belong to companies, one of the major changes that is happening is that companies not belonging to their own brands, products and services. Why? If we look at the data tells us that 26% of the first search results for the 20 largest brands in the world are .... Generated content Read more [...]
The sentiment analysis, collection analysis, opinion mining (...) is not only an emerging concept but a reality that is gaining increasingly in recent months. This post is the first in a series in which I will try to reel off all the aspects involved, from the technical to the business implications and certainly internationally and globally. Basically it is the interpretation of the opinion or attitude of a person in relation to a particular topic, understanding attitude as evaluation, judgment, or the state (of mind, emotional) that causes, from text, images, symbols or Read more [...]
For those who are more advanced with Google Analytics - Google today released new version of Google Analytics, with significant improvements -: - increasing to 20 the number of targets to be monitored - segmentation of unique visitors - ability to link with custom reports custom segments - intelligence & analytics analytics alerts - the pivot analysis allows secondary dimensions include ... You can see the entire list of news (here) Read more [...]
The newspaper "El País" yesterday published an interesting article of how the Marks watch and try to moderate their online image with examples of good and bad practices. The article refers to the existence of online monitoring tools or Buzz Analytics, an area in which I am working with several large companies in Spain for a few months and which will soon write an article on how the techniques Mining Web help in exploiting the information online. The article you can read on: "My company is closely watching your blog" Read more [...]
Microsoft Project Gemini is a new engine / datastore "in memory", enabling the publication of data for all tools that access the Analysis Services engine. Looks like we will soon and aims quite well, allowing to handle, for example from Excel using a plugin, large volumes of data very quickly. The combination with tools like Tableau, which is preparing for the new engine can be spectacular (and see). We will have to compare the performance vs. QlikView type tools, but certainly I think it will provide an important step in the development Read more [...]
IBM announced this week it will buy SPSS for 1,200 mL. dollars. The development in recent years of SPSS from the customer point of view has been terrible in Spain, flying blind in trade policy, and changing course without really knowing where he was the market, while SAS was grabbing share . I think that IBM will be able to manage better, but abandoned emerging lines of analysis and modeling tools for years, wiping out small companies that have promising products. But the most interesting thing is what it means: the world market analytics software Read more [...]
Google just announced a couple of weeks to open the Google Analytics API. It is actually the API to access Google Analytics data monitors. This will wean developers and analysts of the current interface and enterprises to integrate with other information. It is a very important step forward in the Analytics Web environment and without doubt the possibilities to understand and optimize online activities. The documentation is in: Google Analytics API Read more [...]
